BRAND IDENTITY REDEVELOPMENT

FREELANCE BRIEF, CURRENTLY IN PRODUCTION FOR THE RE-LAUNCH

Amaroo Emu is a family-run business producing premium emu oil from ethical farms in Mulwala, NSW. Founded in 2018, it’s grown from hobby farm to thriving brand through local demand.

CHALLENGE:

Shift perceptions of emu oil from obscure to essential in the natural skincare space.

INSIGHT:

Cultural baggage from the 1963 Emu War fuels resistance to emu-derived products.

SOLUTION:

Craft a bold, empathetic brand that reframes the emu as a symbol of resilience and natural healing.