BRAND IDENTITY DEVELOPMENT

BRIEF AT 10 FEET TALL, WAS PITCHED TO CLIENT

Jeanie, an emerging ecommerce business, is reinventing pet fashion by blending style with purpose. Committed to sustainability, the brand transforms old jeans and fabric scraps into paws-itively fabulous outfits that both pets and their owners can feel good about.

CHALLENGE:

The current petwear market is saturated with cheap, tacky, and unsustainable products — lacking both style and ethics.

INSIGHT:

Pet owners want products that reflect their values, not just their pet’s wardrobe.

SOLUTION:

Introducing Jeanie: A re-envisioning of Pet-Wear. Say Good-Bye to daggy, frumpy petwear, and rather hello to a furry-focused runway of style.