EVENT COLLABORATION CAMPAIGN

Studio Amaro and Bar Carolina—two of Melbourne’s most coveted culinary destinations—joined forces to create a one-night-only dining event. The campaign needed to capture the collaborative spirit of both venues while introducing an immersive, sensory-led experience that extended beyond the plate.

CHALLANGE

To design a visual identity and promotional suite that embodied indulgence, mystery, and transformation—while enticing a discerning, experience-hungry audience. The concept had to feel elevated, unexpected, and worthy of Melbourne’s saturated fine-dining scene.

INSIGHT

In Melbourne’s saturated food scene—where every plate has been posted and every flavour profiled—true intrigue is rare. Today’s consumers aren’t just hungry for quality; they’re starved for mystery, theatre, and the thrill of the unexpected.

SOLUTION

‘Beneath the Velvet’

Step into a world where indulgence reigns and nothing is quite as it seems. A one-night-only collaboration between Studio Amaro and Bar Carolina, this immersive dining experience teases the senses with riddle-like menus, shifting tables, and dishes that flirt with illusion. From “Two-Faced Plates” to shape-shifting cocktails, each course is a nod to the surreal, the opulent, and the unexpected.