BRAND IDENTITY DEVELOPMENT

Yang Yang is a family-owned Asian grocer with two stores (Box Hill + Forest Hill) and a third opening in 2025. As they expand, they aim to preserve their core values—efficiency, integrity, and quality—while evolving into a premium, welcoming market for all.

CHALLANGE:

Rebrand Yang Yang to appeal to both Asian and Caucasian shoppers.

INSIGHT:

Caucasian shoppers often feel intimidated in Asian grocers and don’t view them as a one-stop-shop.

SOLUTION:

Modernise Yang Yang into a vibrant, curated brand that captures the lively spirit of traditional market stalls with a fresh, premium twist.